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Discover Wilz's process for crafting an article!

Writer's picture: walkwithwilzwalkwithwilz

Updated: Feb 20, 2024

Sharing the stories of local business


Aioli everyone, in our last post, we shared with you all, 5 tips to create a blog post using a template, if you haven't checked that one out, please take a quick read here Wilz tries a blog template: How do we feel about them? (walkwithwilz.com.au), following on from that post, we have used another template in the WIX range to create this post to share with you all, this time around we are going to share with you the process we use to create articles for our site, we will take you through the process step by step in how we collaborate with businesses to share their amazing stories on our site.



But before we begin, we want to preface this blog post by sharing that these articles came about as an idea, or really as a means so that we could continue to practice our writing and interview skills, whilst at the same time, giving benefit in sharing and promoting businesses and their offerings online, we thought it would be a win-win situation for everyone involved.


If you are a business and you are open to a collaboration article, all we need to create an article is an active email address that we can contact you on and an image that represents you and your business that we can use to accompany the article and for promotion purposes.


If you would like to check out articles we have done in the past, you are more than welcome to read them all on the article page of this site, but for now, let us share with you all the processes we go through in crafting these articles for your reading pleasure.


Approaching a potential collaborator


So far, all the businesses that we have approached for collaboration articles have been on Instagram, but that is not to say that we want to stick exclusively on that social media platform, we are open to approaching for collaborations on other platforms as well.

In approaching a business for collaboration, we usually start with an introductory message, that goes along the lines of, hi, I am walkwithwilz, and I am a freelance writer, would you be interested in collaborating for an article, you can check out past articles on my website, walkwithwilz.com.au


Receiving a response

If a business replies and they are happy to collaborate, the next step in the process is that we take some time to sit down and craft a personalised email with a personalised set of questions that will help us learn more about the business and get a feel for their offerings. We email this to the business and wait for their response.


From email to article


When we receive an email back from a business, we like to take a moment and put together a draft piece for the article. When we first start the draft, our first point of call is to introduce the business, so the reader knows from the very start what the article is going to be about. It is from here that we like to add facts about the business in chronological order, so you as the reader can learn more about the business in a timely fashion.

As we create our drafts, we always try to use the words and the feels of the business as they have presented them in their responses to our questions, so you the reader can immerse yourself in the atmosphere and feelings they are trying to create.

Once we have completed our draft for the article, we send it to the business for their approval.


Draft to completion


Once a business is happy with the article draft, we then begin the task of uploading it to the website. Not only do we upload the draft to the article page on the site ready to be published live, but we also upload the business contact details to our contacts page as well so if you would like to get in touch with the business just like we have, you can find all their information right there. Just to note, our articles go live on Mondays and blogs go up on Fridays.


Process complete


To complete the process, once everything is uploaded to the site and is ready to go, we hit that publish button on Monday, and then it is live and ready for you all to read, at this point, we always reach out to the business with the link for the live article and we try our best to promote it over our social media platforms. And that is the whole process of how we go about creating our collaboration articles for the site.


That is Wilz for now, take care, travel safely and let's keep walking on this journey called life, peace out


​

Personal webpage of walkwithwilz, freelance writer, blogger, content creator, writer


Our current posting schedule is:


 'article' posts Monday


 'blog' posts Friday


​

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